Just.

Minimal Uniqlo Jeans Spring 2010 Campaign

This Uniqlo campaign just epitomizes the design aesthetic I find so authentic and attractive. Perfectly honest photographs and cautiously, disciplined and crafted shape & form. Perfection.

More at Fashion Gone Rogue

And what else will this weekend bring?

Need + Desire = Design

Engaged in a recent conversation about the difference between art and design I decided to try and figure out how I can express this in simple terms.

To me, design is the satisfaction of both a need and a desire, simultaneously. It’s this magical crossing of wires that makes us swoon at the creative solution to a common problem that we never imagined existed. And it’s the “need” in the equation that I think separates design from art, it’s pragmatic, at least in essence.

To implement this “design” thinking, it’s this easy: Identify a need or a desire, and work back form there. Find a need, create a desire. Fine a desire, create a need.

The companies driven by design thinking all do this. Especially highly desirable brands. For example…

Porsche 911 Turbo:
A desire that becomes a need.
Also a need that becomes a desire.
One must get from A to B.

Omega Speedmaster:

A need that becomes a desire.
One must tell time.

Mast Brothers Chocolate:
A desire that becomes a need.
Once you set the bar high it stays there.

Thursday Evening Sketches: Album Cover 002

Wonderfully Minimal Illustrations: Lumadessa from Portland (Maine) Designer & Illustrator Josh Brill

These are just too good. The geometric lines, the beautifully thought out subtle colors, the reflection back to Audobon style scientific etchings, and for sale for very reasonable prices (probably not for long).

A little bio on Josh from the About page on his site:

Maine native Josh Brill graduated Maine College of Art with a degree in New Media Design and has since worked as an New Media Art Director, balancing work between corporate clients and fine art. His artwork has been exhibited at Addo Novo, Institute of Contemporary Art, San Diego Museum of Art, Fabrica’s Annex and May 1st Reboot 2005.

Lumadessa by Josh Brill.