• Just.

  • Blog

Here

  • Blog
  • About
  • RSS

There

  • Portfolio
  • Twitter
  • LinkedIn
  • Behance
  • Imagefav
  • Flickr
  • YouTube

Need + Desire = Design

Engaged in a recent conversation about the difference between art and design I decided to try and figure out how I can express this in simple terms.

To me, design is the satisfaction of both a need and a desire, simultaneously. It’s this magical crossing of wires that makes us swoon at the creative solution to a common problem that we never imagined existed. And it’s the “need” in the equation that I think separates design from art, it’s pragmatic, at least in essence.

To implement this “design” thinking, it’s this easy: Identify a need or a desire, and work back form there. Find a need, create a desire. Fine a desire, create a need.

The companies driven by design thinking all do this. Especially highly desirable brands. For example…

Porsche 911 Turbo:
A desire that becomes a need.
Also a need that becomes a desire.
One must get from A to B.

normal

Omega Speedmaster:

A need that becomes a desire.
One must tell time.
35705000-20

Mast Brothers Chocolate:
A desire that becomes a need.
Once you set the bar high it stays there.

vialovelypackage-mastbrotherschoc

March 5th, 2010 / Giles Dickerson

Category: Uncategorized

Comments: 0 / Add Comment

Print This Post

Thursday Evening Sketches: Album Cover 002

mij_day002

March 5th, 2010 / Giles Dickerson

Category: Experimental, Music Packaging, Typography

Comments: 0 / Add Comment

Print This Post

Wonderfully Minimal Illustrations: Lumadessa from Portland (Maine) Designer & Illustrator Josh Brill

These are just too good. The geometric lines, the beautifully thought out subtle colors, the reflection back to Audobon style scientific etchings, and for sale for very reasonable prices (probably not for long).

A little bio on Josh from the About page on his site:

Maine native Josh Brill graduated Maine College of Art with a degree in New Media Design and has since worked as an New Media Art Director, balancing work between corporate clients and fine art. His artwork has been exhibited at Addo Novo, Institute of Contemporary Art, San Diego Museum of Art, Fabrica’s Annex and May 1st Reboot 2005.

Picture 1

Picture 2

Picture 3

Picture 4

Picture 5

Picture 6

Picture 7

Picture 8

Picture 9

Picture 10

Lumadessa by Josh Brill.

February 18th, 2010 / Giles Dickerson

Category: Art, Illustration, Inspiration

Comments: 0 / Add Comment

Print This Post

Claywork from Victoria Morris Pottery

I’m loving these colors and textures on these pieces from Victoria Morris Pottery.

From Victoria’s bio:

Native Californian Victoria Morris has been making pottery since she was sixteen years old. Her work is inspired by her surroundings as well as Scandinavian and Japanese aesthetics, emphasizing the beauty found in subtle, random imperfections and natural organic forms. There is a strong focus on classic simplicity in design and proportion in her work. Each of her bottles, vases and bowls are one of a kind and handmade.

Picture 1

Picture 2

Picture 3

Picture 4

Picture 7

February 17th, 2010 / Giles Dickerson

Category: Art, Ceramics

Tags: Victoria Morris Pottery

Comments: 0 / Add Comment

Print This Post

Chatroulette: A Brief Encounter

Curious about this new social experience I checked it out. It was bizarre, curious, gross and rewarding all at the same time. Curious to see where it goes in the future.

I didn’t see this person but this exchange was hilarious:

Picture 1

This person described himself joyfully as a bodyguard slash musician.
He was holding an assault rifle.

Picture 3

Some Dutch madmen.

Picture 5

Just weird.

Picture 6

February 17th, 2010 / Giles Dickerson

Category: Experimental, Reviews

Tags: Chatroulette

Comments: 0 / Add Comment

Print This Post

- Less

+ More

  • This is the Just Blog. This is Giles Dickerson's notebook of design
    and brand thinking.

  • RSS / All Content

    RSS / Just Comments

  • Receive Updates by Email

  • Archive

    • March 2012
    • February 2012
    • July 2011
    • November 2010
    • July 2010
    • June 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • June 2009

    Categories

    • Advertising
    • Art
    • Bootstrapping
    • Brand Strategy
    • Business Strategy
    • Ceramics
    • Design
    • Discovery
    • Experimental
    • Film
    • Gallery Opening
    • Illustration
    • Inexcusable Rant
    • Inspiration
    • Installation Art
    • Make It Just
    • Music
    • Music Packaging
    • Packaging
    • Photography
    • Product Design
    • Product Development
    • Reviews
    • Strategy
    • Street Art & Architecture
    • Typography
    • Uncategorized

Styled by Giles Dickerson and the Make It Just Wordpress theme.
All content © Copyright 2009 by Giles Dickerson & Just.